Following the most recent digital marketing trends in the business is essential for professionals who wish to continue working in digital marketing for a long time. Because the rate of change increases year after year, every digital marketer must devote time and attention to upskilling and learning consistently.
It is advantageous to have a thorough understanding of the functioning of algorithms as well as the implementation of new updates or technologies since it allows you to develop the most successful marketing campaigns for yourself and your organisation.
As the incoming year gets underway, digital marketing aficionados all around the world are starting to seek and examine the newest trends that have been detected.
According to a recent survey, though previously unthinkable notions such as voice search optimization and AI (artificial intelligence), these current digital marketing trends are now among the most pressing issues facing most entrepreneurs.
The trends are divided into several areas, including search, networking, website, lead nurturing, and others.
Table of Contents
Digital Marketing Trends in Brief
Attn: Before you begin to comprehend these trends, you must first master the fundamentals of digital marketing in order to take a more strategic strategy to follow the trends.
Last but not least, go all the way to the conclusion of the article to learn how you can stay up with and take advantage of these trends.
1. (AI) Artificial Intelligence in Marketing
What Is AI Marketing and How Does It Work?
Artificial intelligence marketing (AI Marketing) is a strategy of utilising user information and artificial intelligence principles such as computer learning to predict your clients’ next step and optimise the user experience is known as artificial intelligence marketing (AI Marketing).
AI advancements provide businesses with more effective methods to do this. Artificial intelligence can assist firms in developing more successful marketing strategies, improving the user experience, and changing the way they engage, develop, and convert leads.
If you haven’t yet examined the power of artificial intelligence in marketing, now is the moment to do so. To assist you in getting started, we’ve prepared a collection of excellent AI marketing examples.
a) Starbucks Provides Personalised Recommendations Through The Use Of Predictive Analytics.
Companies who use predictive analytics to detect consumer demands may improve their organic revenue by 20 percent annualised, opposed to an average of 11 percent for companies that do not use predictive analytics.
Starbucks is an example of a company that collects and analyses client data through its reward card and mobile app. It was back in 2016 when they unveiled their aspirations for personalisation.
Ever since they’ve worked hard to provide a fantastic app experience, every transaction is recorded, indicating where it was purchased and what hour of the day it was done, in this database. The data is processed by Starbucks using predictive analytics, which allows the company to deliver consumers with targeted marketing messages.
The content of these messages provides suggestions when a user visits a local retailer and promotional discounts to enhance the overall average worth of a client.
b) Alibaba Introduces A Fashion AI Store
Alibaba, the world’s largest retailer, has built an actual “FashionAI” store in Hong Kong, intending to streamline the fashion purchasing experience via AI.
Alibaba outfitted its outlets with intelligent garments tags that sense when an article is handled, as well as digital mirrors that show apparel data and propose complementary goods based on the data displayed.
A digital wardrobe app, which will help consumers view the outfits they try on in-store, is also being developed by Alibaba to be integrated with physical and physical stores.
In reaction to clients’ evolving expectations, Alibaba has turned to technology to help them achieve their goals.
c) Personalization Is Now Available On Amazon
Amazon was a leader in the use of machine learning to provide tailored product suggestions, and it continues to do so today. Nonetheless, extending these features to enterprises that host their websites on Amazon Web Services has proven to be a difficult task for the company.
When Amazon introduced the general release of Amazon Personalize in June 2019, it was a game-changer for AWS clients since it allows them to leverage the exact machine learning technology that Amazon uses in its own apps.
Ever since its original release, the Amazon team has continued to improve the capability, to the point where Personalize can now give up to 50% better suggestions across a variety of rapidly changing product genres, like novels, films, entertainment, and newspaper articles.
d) Marketing AI Aids the American Medical Association in Increasing Newsletter Engagement
To work as a marketer for the American Marketing Association (AMA) can’t be simple, can it? When marketing professionals account for the majority of your target audience, you just cannot stand to deliver low-quality communications to them.
Everything must be tailored to meet the specific requirements of each member. However, it was nearly difficult to undertake effective personalization for each of the Association’s 150,000+ weekly readers, considering the varied spectrum of the organization’s content –– which covered all from content development to user experience design.
That is if artificial intelligence is not used in marketing. The American Medical Association was apt to take benefit of an AI that produces individualised article titles relying on member equity data by partnering with artificial intelligence-driven personalization system rasa.io. This allowed the AMA to illustrate the most valuable and noteworthy content to each newsletter beneficiary.
AI can do a wide range of tasks and work as an extension for any digital marketer who understands how to use it effectively. It is a cost-effective, accurate, and incredibly successful method of treatment. However, as a result of the widespread use of these technologies by large corporations, every team must develop a strategy for incorporating artificial intelligence into their toolkit.
2. Virtual Reality and Augmented Reality
AR and VR technologies, such as augmented reality (AR) and virtual reality (VR), are finally gaining traction. According to Statistics, the global demand for augmented reality and virtual reality is expected to reach $210 billion by 2022. And that’s not all there is to it. The research goes on to say that the worldwide downloads of augmented reality and virtual reality applications are projected to reach the 5 billion mark at some point next year.
So, what is the significance of this?
In recent times, there has been an increase in the need for innovative and enhanced customer experience. Customer behaviour in the context of eCommerce has shifted dramatically. Before approaching your business, the new varieties of online customers, notably Generation Z and Millennials, want to connect with your items on a digital level before making a purchase.
With augmented reality and virtual reality technology, consumers are engaged in a digital environment where they can swiftly locate things and test them before making a final purchase decision. Such cutting-edge innovations dramatically alter the consumer experience, increasing the likelihood of turning a prospect into a customer.
It is composed on three fundamental features.
- Actual and virtual worlds coexist in a hybrid environment
- Interaction that occurs in real-time
- 3D recognition of virtual and actual objects with high accuracy
Here are the top 8 online shopping augmented reality and virtual reality trends for 2024
- AR Preliminary Positioning
- Showrooms on the Internet
- Navigation in the Store
- Solutions for Virtual Try-Ons
- VR for Residential Buildings and Apartments
- Interactive user Guides
- Filters for Augmented Reality
- Virtual Reality for the In-Store Experience
AR and VR provide real, quantifiable perks to online companies, and the trends for the future of these technologies are crystal evident.
These technologies are already bringing about concrete changes in many retail businesses, ranging from decor and luxury items to automobiles and other products.
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Simply put, investing in augmented reality and virtual reality is currently one of the most reliable methods for your digital marketing to attract new consumers, improve sales, minimise the number of returned products, and foster client loyalty.
3. Voice Search
Increase the effectiveness of your SEO strategy in 2024 by including voice search.
Consumers want data to be provided immediately, and they are accustomed to multitasking. They’re frequently using their smartphones or smart speakers to conduct voice searches, requesting the digital powers for routes, weather updates, or information on which nearby stores offer an item they’ve just discovered online.
Voice search will fundamentally alter the way your company conducts SEO. Getting on board with this trend is essential if you want to see an increase in organic traffic in 2024.
As is true with most developing technologies, the most knowledgeable users are the ones who are the most in the know: Millennials are the primary users of voice search at the moment. However, it is being used increasingly often by people of all ages, including the elderly. It’s also associated with a significant increase in income for businesses.
In what ways is voice search being used most effectively for possible business advantages these days, and where is it being used in the most appropriate and lucrative ways?
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Making voice search available for customers has shown to be quite profitable for online businesses. As a result, many firms are upgrading and optimizing their online store to be compatible with speech.
Voice-driven purchasing also gives marketers new options to recommend targeted upsells and increase business on websites through the use of natural language processing.