According to Wikipedia, In 2018, almost 86% of American internet users saw videos on the internet. The second most popular type of content among marketers is video, and that’s a close second to pictures. When comparing 2018 to 2017, a whopping 63% of marketers used them in their content strategy.
In 2024, almost all marketers are expected to raise their video content marketing expenditures. According to the data, video content is helpful to marketers and is becoming more popular. The question is, how can video marketing help you sell more? Let’s take a look and see what we can discover.
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5 Ways Through Which Video Marketing Drives Sales
No matter what industry you’re in, it’s fair to assume that people of all ages love viewing videos before making an online purchase.
As a result, video is a critical component of your marketing plan because of its ease of use and ability to produce custom, sales-focused material.
Before you start creating content, find out how video may help your company increase sales online. Here are the ways through which video marketing can help you in increasing sales for your brand.
1. Shareable Social Media Videos
YouTube and TikTok’s popularity among video-oriented sites like these speaks volumes about the current state of video marketing. More than 85% of marketers in 2019 are utilizing YouTube as a video marketing channel.
A huge audience may be reached by sharing videos on social media. 84% of customers claim they’ve been persuaded to buy a product or service after seeing a brand’s video, and this may help you boost your sales.
However, with so many films being shared on social media, you’ll have to be inventive if you want to stand out from the crowd. This is a time-consuming procedure that may also need the use of specialized technical knowledge.
To make things easier for you, an intuitive video editor can assist you with video production for almost any social media channel.
2. Storytelling Through Videos
A good tale is something everyone enjoys. One of the most successful marketing strategies for raising brand recognition, increasing sales, and keeping consumers engaged is to use video storytelling.
Keeping your audience interested is key here, as is keeping them engaged throughout the narrative’s middle and conclusion. These are all essential elements for an excellent story. The goal of marketing is no longer to promote your products or services.
When it comes to marketing, particularly video marketing, it’s all about the story you tell. Engage the services of screenwriting professionals to develop the most compelling plots and storyboards possible. Also, make sure your characters are in peak physical and mental condition.
This implies that you should employ memorable characters that are likable and relevant to the audience. There are too many facets of video storytelling to discuss them all in one piece.
It’s also a strong technique for driving more sales without breaking the wallet, so we can’t ignore it. If you want to make a video that engages the audience, you don’t even need expensive cameras and editing software. You can get by with only your smartphone.
3. Deploying Videos as Social Proof
It’s hardwired within us to be sociable creatures. We like forming groups called tribes and belonging to a wider community of people. A notion called social proof describes our tendency to be swayed by the acts and views of others.
Instagram influencers, customer feedback, and product reviews all benefit from social proof. Do all you can to include social proof in your video marketing campaign.
You may show a well-known person or an expert engaging with your product or service directly. If you want, you may utilize video testimonials from your customers as an alternative. Experiment with different types of video social proof; don’t be afraid to try something new.
4. Live Streaming as a 2-way Communication Channel
While pre-recorded films continue to remain popular and have no plans of going away, live streaming has exploded in popularity recently. Many companies are using live streaming to interact with their consumers, brand ambassadors, influencers, and followers in real time.
Other companies use live streaming for a variety of purposes, including Q&A sessions, product debuts, customer service, interviews, and other special announcements. Small companies and freelancers alike are using the potential of live streaming to create strong brands with thousands of devoted fans.
Use live broadcasts to build communities of admirers who can’t get enough of your content. The advantage of a live stream over blog articles and pre-recorded films is that you may interact with your viewers in real time. It’s possible to have a two-way discussion.
5. Addressing Customer Feedback through Videos
The most important thing for consumers to know is that you are listening to their ideas, complaints, and issues with the current product and service offerings.
As a result, video material may serve as an effective communication tool for responding to consumer concerns and sharing updates on new goods and advancements.
Once visitors are pleased with the material, you will successfully encourage them to remain updated about your company and turn them into clients. Engage with your audience by taking an openly pro-consumer position in your marketing and directly responding to their concerns and queries — they will repay you tenfold.
With more people realizing the advantages of video marketing, it’s here to stay and expand exponentially in the months to come. This means the competition will heat up as more business owners come on board.
With today’s suggestions, you’ll be in a better position to compete and generate more sales via video marketing. Make sure that your video marketing plan isn’t put together carelessly.
Focus on your target audience and utilize all the resources at your disposal to produce video content that will be of value to your audience.