Mastering Pinterest Ad Specs: Your Guide to Successful Advertising

Estimated read time 5 min read

In today’s digital age, online advertising has become an integral part of any marketing strategy. With its visually appealing and highly engaged user base, Pinterest has emerged as a powerful platform for businesses to showcase their products and services. To make the most of this platform, it’s essential to understand and leverage Pinterest ad specs effectively.

In this comprehensive guide, we’ll delve into the world of Pinterest ad specs, covering everything you need to know to create successful advertising campaigns.

Understanding Pinterest Ad Formats

Pinterest offers a variety of ad formats to suit different campaign objectives and creative needs. Let’s explore some of the key ad formats:

Promoted Pins are the most common and versatile ad format on Pinterest. They appear seamlessly within users’ feeds, blending in with organic content. Promoted Pins can be in the form of static images, carousel ads, or even videos. The recommended aspect ratio for Promoted Pins is 2:3, with a minimum width of 600 pixels.

Video Pins

Video Pins allow you to engage your audience through captivating videos. These ads autoplay as users scroll, capturing attention and driving higher engagement rates. The recommended aspect ratio for Video Pins is 1:1 or 2:3, with a minimum resolution of 240p and a maximum file size of 2GB.

Shopping Ads

If you have an e-commerce business, Shopping Ads on Pinterest can be a game-changer. These ads enable users to discover and purchase products directly within Pinterest, providing a seamless shopping experience. Shopping Ads require a product catalog integration with Pinterest and follow specific feed specifications.

Pinterest Ad Creative Guidelines

Creating visually stunning and compelling ad creatives is crucial for capturing users’ attention on Pinterest.

Here are some guidelines to follow when designing your ads:

  1. High-Quality Visuals: Use high-resolution images or videos that are visually appealing and relevant to your brand. Ensure your visuals are clear, well-lit, and reflect your product or service accurately.
  2. Compelling Copy: Craft concise and compelling copy that clearly communicates your value proposition. Use strong call-to-action (CTA) statements to encourage users to take the desired action.
  3. Branding Elements: Incorporate your brand’s logo, colors, and fonts consistently across your ad creatives. This helps create brand recognition and reinforces your brand identity.
  4. Text Overlay: While Pinterest allows text overlay on images, it’s recommended to keep it minimal. Use short, catchy headlines or captions that enhance the visual appeal rather than overpowering it.

Optimal Pinterest Ad Specs

To ensure your ads look their best and perform optimally, it’s essential to adhere to Pinterest’s ad specifications. Here are the key specifications to consider:

Image Size and Aspect Ratio

For static images, the recommended aspect ratio is 2:3, with a minimum width of 600 pixels. Optimal image dimensions for carousel ads are 1:1 or 2:3.

Video Length and Resolution

Videos should be between 4 seconds and 15 minutes long. The recommended resolution for videos is 720p or higher. Square videos with a 1:1 aspect ratio or vertical videos with a 9:16 aspect ratio tend to perform well.

File Types

Supported image formats include JPEG and PNG, while videos should be in MP4 or MOV format. Ensure your file sizes adhere to Pinterest’s maximum limits, which are 32MB for images and 2GB for videos.

Landing Page and URL Requirements

Your ads should lead users to a relevant landing page on your website. Ensure the landing page aligns with the ad’s message and provides a seamless user experience. Use accurate, secure URLs that start with “https”


Q1: Can I use any image size for Pinterest ads?

Ans: While Pinterest allows flexibility in image sizes, it is recommended to adhere to the recommended aspect ratios for optimal display. The recommended aspect ratio for static images is 2:3, with a minimum width of 600 pixels. This ensures that your ad appears visually appealing and consistent with the overall Pinterest feed.

Q2: Are there any limitations on video length for Pinterest ads?

Ans: Yes, there are certain limitations on video length for Pinterest ads. Videos should be between 4 seconds and 15 minutes long. It’s important to create engaging videos that convey your message effectively within this time frame. Keep in mind that shorter videos tend to perform better and capture users’ attention more effectively.

Q3: Can I include text overlay on Pinterest ad images?

Ans: Yes, Pinterest allows text overlay on ad images, but it is recommended to keep it minimal. The focus should be on visually compelling images that convey your brand or product effectively. If you choose to include text overlay, use short and catchy headlines or captions that enhance the visual appeal of the ad rather than overpowering it.

Q4: What file formats are supported for Pinterest ads?

Ans: For static images, Pinterest supports JPEG and PNG file formats. Ensure your images are of high quality and adhere to the maximum file size limit of 32MB. For videos, the recommended formats are MP4 and MOV. It’s important to optimize your videos for performance and ensure they meet the maximum file size limit of 2GB.


Pinterest offers businesses a unique opportunity to reach and engage a highly receptive audience. By understanding and leveraging Pinterest ad specs effectively, you can create compelling ads that captivate users and drive meaningful results.

Remember to choose the right ad format, follow the creative guidelines, and optimize your ad creatives based on the recommended ad specifications.

With a strategic approach to Pinterest advertising, you’ll be on your way to unlocking the platform’s immense potential and maximizing your marketing efforts.

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