Beginner’s Guide to Pinterest Keyword Research 2024

Estimated read time 5 min read

Pinterest is a social media platform that has gained immense popularity over the years. With over 400 million active users, it has become a hub for bloggers, business owners, and content creators to share their ideas, products, and services with the world. Pinterest is not just a platform for visual inspiration, but it is also a powerful search engine that can drive traffic to your website.

To make the most of Pinterest, it is essential to conduct keyword research. Keyword research involves identifying the keywords and phrases that your target audience is using to search for content on Pinterest.

In this blog, we will dive deeper into the world of Pinterest keyword research and discuss how you can use it to boost your Pinterest presence.

Why is Pinterest Keyword Research Important?

Pinterest keyword research is essential for several reasons.

Firstly, Pinterest is a search engine, and like any other search engine, it relies on keywords to understand the content of a page. If your pins contain the right keywords, Pinterest will be able to index them properly and show them to users who are searching for content related to those keywords.

Secondly, Pinterest is a highly competitive platform. There are millions of pins on Pinterest, and if you want to stand out, you need to ensure that your pins are optimized for the right keywords. Keyword research will help you identify the keywords that your competitors are using, allowing you to create more effective pins that stand out from the crowd.

Finally, Pinterest keyword research can help you understand your target audience better. By identifying the keywords and phrases that your audience is using to search for content, you can tailor your content to meet their needs and preferences.

How to Conduct Pinterest Keyword Research?

Now that we understand the importance of Pinterest keyword research let’s dive into the process of conducting keyword research. Here are the steps you need to follow:

Step 1: Brainstorm Potential Keywords

To begin, generate a list of keywords that are pertinent to your niche. These keywords can encompass general terms or specific phrases. For example, if you run a food blog, some potential keywords might include “healthy recipes,” “easy meal ideas,” or “cooking tips.”

Once you have a list of potential keywords, head over to Pinterest and start typing them into the search bar. As you type, Pinterest will suggest related keywords that you can add to your list. Make a note of any relevant keywords that come up.

Step 3: Use the Pinterest Guided Search Feature

Pinterest has a guided search feature that can help you find even more relevant keywords. Simply type in one of your keywords, and Pinterest will show you a list of related keywords and phrases that you can use. This feature can be incredibly helpful in identifying long-tail keywords that are specific to your niche.

Step 4: Analyze Your Competitors’ Pins

Another way to identify relevant keywords is to analyze your competitors’ pins. Look at the pins that are performing well in your niche and make a note of the keywords that they are using. This will give you an idea of the keywords that are resonating with your target audience.

Step 5: Use a Keyword Research Tool

Finally, you can use a keyword research tool to identify relevant keywords. There are several free and paid tools available, including Google Keyword Planner, SEMrush, and Ahrefs. These tools can provide you with insights into search volume, competition, and related keywords.

How to Optimize Your Pins for Keywords?

Once you have identified the right keywords, it’s time to optimize your pins for them. Below are some pointers to assist you in doing so:

  1. Use Keywords in Your Pin Descriptions

Make sure that your keywords are included in your pin descriptions. This will help Pinterest understand the content of your pin and show it to users who are searching for those keywords.

  1. Incorporate your target keywords into your board titles and descriptions

In addition to optimizing your pins, it is also important to optimize your boards. Use your target keywords in your board titles and descriptions to make them more discoverable.

  1. Use Relevant Hashtags

Hashtags are another way to make your content more discoverable on Pinterest. Use relevant hashtags that include your target keywords in your pin descriptions.

  1. Focus on High-Quality Visuals

Pinterest is a visual platform, and high-quality visuals are essential for success. Make sure that your pins are visually appealing and relevant to your niche. Use high-resolution images, graphics, and videos to grab the attention of your audience.

  1. Engage with Your Audience

Engagement is crucial on Pinterest. The more engagement your pins receive, the more likely they are to be shown to new users. Make sure to engage with your audience by responding to comments, repinning other users’ content, and sharing high-quality content that is relevant to your niche.


Pinterest keyword research is a crucial step in creating a successful Pinterest strategy. By identifying the right keywords and optimizing your pins and boards for them, you can improve your visibility on the platform and drive more traffic to your website.

Use the steps outlined in this blog to conduct effective keyword research and optimize your content for maximum visibility on Pinterest.

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