How to Market on TikTok: A Complete Guide

Estimated read time 4 min read

TikTok is a social media app that has become hugely popular in recent years. The app has been downloaded around 2.1 Billion times. It’s been used by major celebrities and companies alike to promote their products and services, but how do you use it as a marketer?

In this blog, we will teach you how to market on TikTok so that you can start generating traffic for your business.

The Breakdown of TikTok?

TikTok is a social media app that was launched in 2016 by the Chinese tech company ByteDance. The application allows users to create and share video clips with music and add filters and other effects to their videos. TikTok’s market penetration has been huge – it currently boasts over 1 billion monthly active users worldwide – making it a marketer’s dream platform.

TikTok is more than just another social media app – it has become known as the ‘YouTube of short videos’ thanks to its enormous popularity among users. While most people use TikTok for entertainment purposes, you can use this powerful video-sharing application to market products and services in many different ways.

How to Market on TikTok

Marketing on TikTok is not difficult at all. In fact, there are several different ways that you can market your products and services using the app:

– Promoting a product or service by adding it to an existing video

– Creating sponsored videos for brands and companies

– Using hashtags to drive traffic to your brand’s website

– Creating a branded channel on TikTok to market your business’ products and services

Also Check: Influencer Management Tools

What Are Good Examples of Brands That Market on TikTok?

Many companies have already begun marketing their products and services using TikTok. The following list includes some well-known names:


The tech company regularly uses TikTok to market its products, with the most recent example being one of Apple Music’s ‘Sessions’.


Netflix created a video that mimicked The Office’s intro sequence to market their original show, Russian Doll.

Beats by Dre

Used TikTok as part of its marketing campaign for NBA All-Star Weekend.


Adidas shared a TikTok video featuring the popular ‘Hypebeast’ model, Vashtie. The video was created to market Adidas’s line of sneakers called ‘The Archlight.’

The TikTok Algorithm

There are many different strategies that you can use when marketing your brand or service on TikTok, but one thing is for sure. The app’s algorithm rewards influencers who have a loyal following.

The TikTok algorithm exposed several sure ways to make videos more popular. This included the choice of music, location, and, of course, video watches and shares.

If people regularly watch and share videos produced by marketer A, marketer A will most likely rank higher in the search results than marketer B, who has fewer followers.

Influencer marketing is an effective way to market your brand on TikTok, as it will generate more exposure and drive conversions. To do this successfully, you must create content that appeals to TikTok users in the form of a video or a reaction GIF.

Also Check: How to Create A Social Media Plan

TikTok Marketing Tips

Marketing is a fluid space, and TikTok is no different. So here is some quick TikTok marketing advice to help you get started.


Make good use of hashtags to market your business. Research the hashtags that are popular in your niche before choosing.


Create a branded account on TikTok and use it as an extension of your existing social media channels. For example, if you run Instagram and Facebook pages for your brand, then create a TikTok channel with the same username.


Build relationships with other influential users who have large followings on TikTok. This will give you more exposure and increase the chances of your videos ranking high in the search results.

Also Check: Can You See Who Views Your TikTok Profile?


Promote products or services by adding them to existing posts to market your brand without clogging up other users’ feeds with sponsored content. The TikTok algorithm rewards this kind of “native advertising”, as it is a more subtle way of marketing your brand rather than posting a sponsored video.

It’s Time for TikTok

Now that you know how to market on TikTok using different strategies, it is time for you to get started. Don’t waste any more time in the dark when it comes to TikTok marketing!

If you enjoyed this TikTok marketing guide, why not check out the rest of our Marketing categories?

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