BuzzSumo Alternatives: Best Options for Comprehensive Social Media Analysis

BuzzSumo is a popular tool used by marketers and content creators to track the performance of their content and find the most popular articles on a given topic. However, there are several other tools that offer similar functionality and can be used as BuzzSumo alternatives.

In this article, we will take a look at 5 awesome BuzzSumo alternatives. From social media tracking tools to content discovery platforms, we will cover a variety of options that can help you get the most out of your content marketing efforts.

What is BuzzSumo?

BuzzSumo is a powerful and comprehensive content marketing platform used to identify influencers, analyze trends, and benchmark performance. It offers insights into which content works best for topics and on which channels, as well as a deep analysis of how content performs across social media.

BuzzSumo makes it easy to track content performance over time, discover popular influencers and see which content resonates most with audiences.

What Are Some Best BuzzSumo Alternatives

Following are some of the awesome alternatives to BuzzSumo that you may want to consider.

BuzzSumo vs Ahrefs

Ahrefs is widely regarded as a comprehensive and powerful SEO tool that offers a range of features for content marketing and research. It is especially known for its strong focus on backlinks and its robust set of link-building and competitor analysis tools.

Find the key features of the Ahrefs tool below;

• Content Explorer: This tool allows you to search for the most popular articles on a given topic based on social media shares, backlinks, and traffic. You can filter the results by date range, language, and country to find the most relevant content for your needs.
• Site Explorer: This tool allows you to research the most popular pages on a given website based on social media shares, backlinks, and traffic. You can also see the keywords that a website ranks for, as well as the websites that link to it.
• Keyword Explorer: This tool allows you to research the search volume, difficulty, and cost-per-click of a given keyword, as well as see a list of related keywords.
• Backlink Explorer: This tool allows you to research the backlinks of a given website, as well as see the referring domains and pages. You can also use the tool to find link-building opportunities.

In addition to these features, Ahrefs also offers a range of other tools for SEO, such as a rank tracker, a site audit tool, and a keyword difficulty tool. Overall, Ahrefs is a powerful tool for content marketing and research that can be used as an alternative to BuzzSumo.

BuzzSumo vs Semrush

SEMrush is a comprehensive SEO tool that offers a range of features for content marketing and research. It is considered a strong alternative to BuzzSumo because it allows users to track the performance of their own content, research the most popular content in their industry, and find influencers to collaborate with.

Some of the key features of SEMrush include:

• Content Marketing Platform: This tool allows you to research the most popular content in your industry based on social media shares, backlinks, and traffic. You can also see the keywords that an article ranks for and the websites that link to it.
• Social Media Tracker: This tool allows you to track the performance of your content on social media, as well as see the social media activity of your competitors.
• Keyword Research: This tool allows you to research the search volume, difficulty, and cost-per-click of a given keyword, as well as see a list of related keywords.
• Backlink Audit: This tool allows you to research the backlinks of a given website, as well as see the referring domains and pages. You can also use the tool to find link-building opportunities and identify any potential issues with your backlink profile.

SEMrush is a powerful tool for content marketing and research that can be used as an alternative to BuzzSumo.

BuzzSumo vs MOZ

One unique aspect of MOZ is its focus on helping small businesses and individuals improve their online presence. The tool offers a range of features specifically designed to meet the needs of these users.

Some of the key features of Moz include:

• Keyword research tool: The keyword research tool allows users to research the search volume and difficulty of a given keyword, as well as see a list of related keywords.
• Link research tool: The link research tool allows users to research the backlinks of a given website, as well as see the referring domains and pages.
• Site audit tool: The site audit tool allows users to identify any technical issues with their website that may be affecting its performance in search results.

In addition to these features, Moz also offers a range of other tools for SEO, such as a rank tracker and a local listing management tool. Overall, Moz is a comprehensive tool for content marketing and research that can be used as an alternative to BuzzSumo.

BuzzSumo vs SimilarWeb

SimilarWeb offers a range of features specifically designed to help users understand the performance of a given website, such as the Traffic Overview, Audience Insights, and Competitor Comparison tools.

Some of the key features of SimilarWeb include:

• Traffic Overview: This tool provides an overview of the traffic of a given website, including the number of visits, page views, and average visit duration. You can also see the sources of the traffic, such as search engines, referral websites, and social media platforms.
• Audience Insights: This tool provides insights into the demographics and interests of the visitors of a given website, as well as their behavior on the website.
• Top Referring Sites: This tool shows a list of the websites that refer the most traffic to a given website.
• Top Destination Sites: This tool shows a list of the websites that a given website refers the most traffic to.
• Competitor Comparison: This tool allows you to compare the traffic and engagement of a given website to its competitors.

BuzzSumo vs Content Studio

Content Studio is another content marketing platform that allows businesses to create, publish, and distribute content across various channels. It is designed to help businesses streamline their content marketing efforts and increase the reach and engagement of their content.

Some of the key features of Content Studio include:

• Content Calendar: This feature allows users to plan and schedule their content in advance and track the progress of their content creation and publishing efforts.
• Collaboration Tools: This feature allows users to work with a team of writers, editors, and other stakeholders to create and review content.
• Content Distribution: This feature allows users to distribute their content across various channels, such as social media, email, and websites.
• Analytics: This feature provides insights into the performance of the content, including metrics such as views, clicks, and engagement.

Overall, Content Studio is a powerful tool for businesses looking to streamline their content marketing efforts and increase the reach and engagement of their content.

Conclusion

There are several BuzzSumo alternatives that offer similar functionality for content marketing and research, such as Ahrefs, SEMrush, SimilarWeb, Mention, and Moz. These tools offer a range of features, including content performance tracking, influencer identification, and industry research.

It is worth considering which tool would be the best fit for your needs based on the specific features and pricing plans that each one offers.

FAQs

Q: How do these alternatives compare to BuzzSumo in terms of features and pricing?

Ans: Each tool has its own unique set of features and pricing plans. It is worth considering which features are most important to you and comparing the pricing plans of each tool to find the best fit for your needs.

Q: Can these alternatives be used for content marketing and research?

Ans: Yes, all of these tools can be used for content marketing and research. They offer a range of features that allow users to track the performance of their own content, research the most popular content in their industry, and find influencers to collaborate with.

Q: Are there any free BuzzSumo alternatives?

Ans: Some of these tools, such as SimilarWeb and Content Studio, offer free versions with limited features. However, most of these BuzzSumo alternative tools require a paid subscription to access their full range of features.

Q: Are these alternatives suitable for businesses of all sizes?

Ans: You can use these tools in every business of all sizes. Some of them, such as Ahrefs and SEMrush, offer enterprise pricing plans for large businesses. Others, such as Moz, have a focus on helping small businesses and individuals improve their online presence.