The job of the sales team is very varied. They have to find new leads, follow up with old accounts, and answer customer questions. Like shooting guards who just got a pick on the outside, they need help from time to time to seal the deal.
AI sales tools do all of these things and more with the help of machine learning, predictive analytics, creative AI, and smart automation. It helps sales teams reach their goals faster than a small forward on a fast break.
Are you ready to use AI in your sales process? We looked at a lot of AI sales tools to find the best 5, which we discuss below. So let’s start, but before this, we need to know why AI tools are necessary for sales, what their roles are, and how a salesperson uses them to increase their productivity.
Table of Contents
Role of Artificial Intelligence Tools in Sales
AI sales tools are automating routine tasks, improving forecasts, and personalizing consumer interactions with enterprises, transforming sales. These technologies save sales teams time on data input, lead rating, and repeating messages. This lets them spend more time finishing deals and building relationships. AI also uses a lot of customer and market data to help figure out which leads are most likely to buy and how to best reach each one.
One big benefit is better planning and income results. Salesforce, for example, says that 81% of sales teams are either testing AI or have fully implemented it. This year, 83% of those teams saw income growth, compared to 66% of teams that didn’t use AI. Traditional planning methods are only about 67% accurate, but an Artificial Intelligence sales tool can get it right 91% of the time when it guesses how a deal will turn out.
Top 5 AI Sales Tools Everyone Should Know
Gong.io
Gong is an artificial intelligence sales tool that records everything about your sales talks. It shows what works and what doesn’t, and makes correct reports.
It helps salespeople understand what customers are saying and get better results. Gong.io looks at the questions that the best sellers ask over and over again and teaches other reps how to do the same.
Key AI Features of Gong.io
- Conversation Intelligence: This feature records every meeting and call and then reads through the transcripts to find patterns, complaints, and new opportunities.
- Prediction: AI looks at the process and gives a fair picture of where the numbers will end up.
- Deal & Pipeline Analytics: This feature keeps track of how deals move in real time and sends an alert before income starts to drop.
Pros:
- Gong.io listens to customer talks and gives you useful information
- Great call recording and management
- Loved for being simple to use and compatible with other CRMs and communication tools
- Deep analytics and forecasting
- Recorded calls to help teams learn from each other and bring new employees up to speed
Cons
- Some problems with the operation
- No word on price
Apollo AI
Apollo lets you connect with more than 210 million people and uses AI to help you find the right prospects more quickly. The app has an AI that looks at your current customers to find possibilities who are like them.
Key AI Features of Apollo AI:
- AI Lead Scoring: Apollo gives each lead a score based on how active and interested they are.
- Intent Data: Find out what you need to know about how a company acts, like when they hire people or search for jobs.
- With Lead Finder, you can quickly get a clean list of confirmed leads from Apollo’s 210 million contacts and 35 million companies.
Pros:
- It has a good list of companies from the US and Europe
- Free plan with clear prices
- Simplified outreach process
Cons:
- The free plan is limited
- Users may feel overwhelmed by too much info • Some data may not be correct
Seamless.AI
Seamless.AI markets itself as a search engine for B2B contacts that works in real time. It’s a popular choice for quick prospecting because its AI engine searches the web to find and check emails, direct dials, and business information on demand.
Key AI Features of Seamless.AI:
- Real-Time Search Engine: Doesn’t use a set database, but pulls info in real time.
- Integration with LinkedIn: A powerful Chrome add-on lets you get contact information from LinkedIn pages.
- AI-Driven Data Verification: A 10-step AI engine checks contact data to make sure it is correct.
Pros:
- Real-time data gathering makes sure that contacts are up to date.
- Adding LinkedIn makes selling better.
Cons:
- The quality of data can vary
- Some tools may not work as well without paid plans.
SalesCloser AI
SalesCloser AI is a tool that lets you make AI bots that can handle sales calls, Zoom demos, and discovery chats without you having to write any code.
The software works with your CRM and is always learning and improving to help you make more sales by sending personalized, international, and always-on sales contacts.
Key AI Features of SalesCloser AI:
- Screen share demos and automated targeted discovery calls: workers ask customers about their pain points and walk them through demos that are just right for them.
- Multilingual and ready 24/7 to catch leads from the office.
- Seamless connection and constant learning, connects to current marketing and CRM technologies; the AI improves performance by mastering how it operates.
Pros:
- It saves time by automating routine tasks and preliminary contact, letting human sales reps focus on more important tasks.
- Overall costs go down because AI agents can work around the clock and do some chores that humans used to do.
- Global Reach & Personalization: Support in multiple languages and personalized talks help reach more markets and get more people involved.
Cons:
- It’s hard to add a “human touch” to complicated situations.
- It can be hard to set up at first.
- It can be expensive.
Instantly.AI
Instantly.AI is a tool for cold outreach and lead creation aimed at helping B2B sales teams automatically find prospects, send personalized email campaigns, and keep track of replies.
It tries to improve delivery through analytics, inbox rotation, and warm-up. The goal is to cut down on manual work while increasing outbound contact.
Key AI Features of Instantly.AI:
- Personalized emails and personalization driven by AI—It uses merge tags, content themes, and dynamic personalization to make outreach more relevant.
- Automatic warm-up and folder rotation—Warms sending accounts and swaps inboxes to maintain a positive sender image and reduce spam flags.
- Analytics and campaign tracking—Tracks open rates, reply rates, bounce rates, and campaign success to help you optimize outreach sequences.
Pros:
Strong tools for high delivery: Warm up, inbox movement, and the deliverability network all work well to help more emails get to the inbox.
- Scalability/unlimited email accounts—You can connect a lot of sending accounts, so you can reach a lot of people without becoming limited by the number of senders.
- One inbox for all leads and answers—Tools like “Unibox” make it easier to handle the flow by centralizing things like responses, lead tagging, reply tracking, etc.
Cons:
- Not many multichannel connections and marketing options — Right away. AI is great at cold emailing, but it doesn’t work well with other methods like LinkedIn, SMS, or calls unless you pay the most. It also doesn’t have many connections outside of email and CRM.
- Pricing and feature locking—Many advanced or necessary features are only available in higher tiers. Base plans are too limited for some users, and the costs add up quickly when you use a lot of it.
The Future of AI Tools in Sales
AI sales tools will keep getting better and changing to keep up with the competition and customer standards that are changing, as well as the length and complexity of sales cycles and channels. They will change over time to offer smarter, more personalized experiences that help sales reps guess how buyers will act and best appeal to that behavior.
Now that we know how well AI helps sales teams with simple, human tasks, it’s clear that soon, sales software will be able to do much more difficult tasks with the help of machine learning, prediction analytics, and next-generation AI models. An AI sales platform will help sales teams work as efficiently as possible by using data to find the best ways to connect with each customer.
Which AI Sales Tool is Best for Outbound vs. Inbound Sales?
For outbound sales, the best AI tool for sales focuses on automating cold contacts, making it easier to send large email campaigns, and controlling them. These tools are great for reaching out to new leads because they help sales teams find prospects, personalize emails on a large scale, and look at reaction data to make efforts more effective.
The best inbound sales tools put lead screening, real-time chat, and behavior-based involvement at the top of their lists. AI responds quickly to website visitors, keeps warm prospects interested, and guides them through the sales process, increasing the number of interested leads that buy from them.
Conclusion
AI sales tools improve outreach, lead quality, and client retention, altering sales teams. These technologies boost internal and external strategy speed, accuracy, and customisation. AI will help sales teams complete transactions faster and better as it improves.
FAQs
Q1: How is AI used in sales?
Ans: Salespeople use AI to handle outreach, qualify leads, look at talks, and guess how customers will act.
Q2: Are AI sales calls legal?
Ans: Many places allow AI sales calls, but they have to follow their own advertising and consent rules, like the TCPA in the U.S.
Q3: What’s the best AI tool for sales automation?
Ans: The best tool for you will depend on your needs, but some of the best choices are platforms that can do things like marketing, lead scoring, and CRM changes automatically.
Q4: Can AI really help you sell?
Ans: AI does help sales by saving time, making targeting better, and personalizing things, which raises conversion rates.
Hire a digital marketing specialist for your project: HERE
Q5: How to use AI as a salesman?
Ans: You can focus on finishing deals while AI finds leads, personalizes messages, tracks interest, and sends follow-ups automatically.
Q6: Can AI replace salesmen?
Ans: For personal connections and complicated talks, AI can help, but it can’t fully replace salespeople.
